Distributed marketing: central control meets local-level targeting
In the unprecedented complexity of today’s marketing mix, with more channels and customer touchpoints than ever before, maintaining brand cohesion is a daunting task. It wasn’t so [...]
Rolling out the rebrand: how to nail it
The rebrand. Perhaps the greatest project a marketing department can take on, and certainly one of the biggest opportunities for it to step up and shape an [...]
Lean marketing: eliminating waste to achieve growth
Ever feel like there just aren’t enough hours in the day? Well, maybe there are. By introducing better working practices and taking a fresh look at our [...]
Managing local marketing: a central vs a local approach
In the world of marketing, one size does not fit all. Different markets require different messaging to capitalise on individual opportunities and reflect regional sensitivities. Managing local [...]
Measuring Local Marketing with Order Analytics
ROI360 put marketing materials directly into the hands of your local marketing users and Order Analytics measures the use of that local marketing. Marketing Portals offer branch [...]
ROI360 Demo Video – A Marketing Portal in Action
If you need branch managers, franchisees or partners to create their own brand controlled artwork then you should consider a marketing portal from ROI360. Watch this short [...]