Distributed marketing: central control meets local-level targeting
In the unprecedented complexity of today’s marketing mix, with more channels and customer touchpoints than ever before, maintaining brand cohesion [...]
Rolling out the rebrand: how to nail it
The rebrand. Perhaps the greatest project a marketing department can take on, and certainly one of the biggest opportunities for [...]
Lean marketing: eliminating waste to achieve growth
Ever feel like there just aren’t enough hours in the day? Well, maybe there are. By introducing better working practices [...]
Managing local marketing: a central vs a local approach
In the world of marketing, one size does not fit all. Different markets require different messaging to capitalise on individual [...]
Measuring Local Marketing with Order Analytics
ROI360 put marketing materials directly into the hands of your local marketing users and Order Analytics measures the use of [...]
ROI360 Demo Video – A Marketing Portal in Action
If you need branch managers, franchisees or partners to create their own brand controlled artwork then you should consider a [...]
Is an Online Marketing Portal Right for You?
For the right type of organisation, an online marketing portal can deliver efficiency gains with the potential to transform a [...]
ROI360 Print Partner in Digital Printer Magazine
"We've had two significant wins, representing 15% of our business, based on those specific capabilities." John Conroy from Claremon Ltd [...]
Controlling Marketing Budgets
Controlling marketing budgets across teams, distributors or staff can be tough. How can you stop some people from spending too [...]