Artwork production for such a vast and diverse range of teams, brands, sports and games was a real challenge for GVC. Coping with strategic marketing projects while reacting to time sensitive artwork and social media graphic production created bottlenecks and inefficiency.
The CRM team for example were finding the process of briefing, waiting for artwork and revision cycles to be cumbersome and slow. Inevitably this lack of speed led to third party creative agencies being drafted in. Design costs rose and brand consistency suffered.
Another challenge was creating graphics for real-time odds. Even in 2020 designers had to physically locate themselves alongside traders to obtain up to date odds and respond with graphics as a game or event unfolds.