– Pauline Dale, Marketing Manager, TGI Golf
TGI Golf provides a retail support service to help 500 golf professionals set up and successfully run golf shops.
Over the last 30+ years TGI have created processes, partnerships and services that scale with the needs of the network. One of the areas that remained a challenge, was marketing support. Each golfer has their own campaign ideas and a unique physical location to populate with point of sale material. Seasonal peaks and unpredictable trends for specific products create spikes in demand for which the network must react to with marketing materials. Producing artwork and campaign materials during peak times and keeping control of costs were pivotal.
With unlimited combinations of apparel brands, promotions and deals, flexibility of templates is key. Each template offers variants in colour, layout and automatically scales headlines and copy. With an unlimited number of permutations of materials each member can create truly unique marketing campaigns and supporting materials from a small number of flexible templates.
On-premise POS and physical campaign materials are supported by a suite of social media templates. These templates allow members to spread campaign messages to their followers in a much faster and more cost-effective way than physical marketing alone.
The introduction of the ROI360 marketing portal has provided a scalable, cost effective marketing facility for TGI members.
Advertising and marketing campaigns used to be cumbersome, generic and frustrating to members. Now golfers can craft their own campaigns, respond to seasonal trends and maximise their revenues.