Advertising and Campaign Solution for 200+ Home Care Businesses

Over 120 artwork items produced each month
Secured brand consistency
Reduced outsourced artwork costs

Who are Bluebird Care?

Bluebird Care specialise in the provision of care at home across more than 200 offices in the UK. Bluebird Care provides millions of care visits at home every year.

Marketing Challenges at Bluebird Care

With over 200 franchises across the UK, Bluebird Care has grown to become one of the UK’s largest providers of home and specialist care services. The central marketing team are not only responsible for building the national brand, but they must also support each franchise owner with their unique local marketing needs. Central marketing often found themselves under resourced to assist franchise owners with time sensitive, but specialist artwork requests. Local advertising was a recurring challenge with often very little time available to create artwork and meet publication deadlines.

The Solution

  • Variable-sized advertising

  • Posters

  • Social Media Assets

  • Banners

  • Campaign Materials

Franchise owners can now select from more than 40 design templates and create artwork in just a few minutes. A comprehensive range of pre-approved, on brand materials from posters and flyers to dynamic print advertising and social media graphics are available whenever managers need them.

Bluebird care roller banner

Press Adverts

Recruiting for care staff in an ongoing necessity for many businesses and job sections in local newspapers and magazines remain one of the most effective ways to find candidates. Competitive rates for advertising in these publications are often only available close to the cut-off time for printing so artwork with very specific dimensions needs to be produced quickly to capitalise on the discounts. This used to involve the central marketing team having to drop other projects to manually change artwork in Indesign to fit the required dimensions. ROI360 now makes it simple for non-designers to type in specific dimensions and create adverts in just a few minutes.

Posters, Leaflets & Social Media

With ROI360 Bluebird Care teams can create tailored marketing from a suite of more than 40 pre-approved design templates. A bank of categorised images can be selected and pre-determined straplines offer flexibility while keeping the messaging consistent across the network. In addition to the templates which would traditionally be printed, ROI360 is also used to create consistent social media graphics to support local marketing on Facebook, Twitter and Instagram.

Bluebird Care Leaflets

Locations and Output

A central database of location details allows franchise owners to quickly select the location they are featuring and all contact and location information is updated instantly. Users can also make selections about how they want to output the artwork. If it is being sent to a professional printer then crop marks and bleed will be added whereas if it is going to be printed in-house these printer marks will be removed. ROI360 can even output to image formats for social media assets.

The Result

  • 120+ brand assets created each month

  • Advert production reduced from days to minutes

  • Brand consistency restored across the network

  • Significant artwork production savings made

Franchisees are now creating more than 120, on-brand artwork items each month without needing help from central marketing. Adopting ROI360 has meant reduced design costs for franchisees and a more consistent, professional brand across the network.