Marketing Portal for 300 Dealers

Increased Dealer Satisfaction
300% Increase in POS Utilisation
Increasing Dealer Marketing Budget

Who are Ariens?

Founded in 1933, Ariens build, distribute and maintain lawn mowers and snow blowers across USA, UK and Norway. In the UK Ariens distribute their products through a network of more than 300 local dealers.

Marketing Challenges at Ariens

It is the job of the central marketing team to provide support to the dealer network to maximise brand exposure and sales. Ariens dealers vary from exclusive Ariens only branded outlets to multi-brand, multi-service resellers. Few dealers have professional marketing or creative teams but many seek to highlight their own dealership brand over solely promoting manufacturers such as Ariens. With a team of only 2 staff and a minimal dealer marketing budget, it was vital for Jef O’Riley, European Marketing Manager to find a scalable, cost effective solution to cope with a wide range of dealer marketing requirements.

Marketing Effectiveness

Time to Market

Marketing Cost Control

Some dealers never requested any marketing support, while others wanted us to help them put together complete campaigns and bespoke point of sale. If just 5% of our dealers needed significant support at the same time we couldn’t cope before ROI360.

– Jef O’Riley, European Marketing Manager, Ariens

The Solution

Bespoke, Co-branded POS Creator
Print, Clothing and Signage Ordering
Personalised Online Advert Builder
Personalised Video Screen Builder
Additional Integrated Services –
Image Library, Co-op Budget Claim
Forms

A full suite of Marketing Support Materials

The Ariens Distributor Portal has grown from a simple point of sale ordering facility into a full dealership marketing facility. Everything from online advertising to clothing and exhibition materials complement sales sheets and point of sale materials.

Co-Branded Artwork Creation

Website adverts and point of sale materials provide controlled customisations of product choices with suggested straplines which can be edited by the distributor.

Beyond Artwork

The ROI360 powered dealer portal has grown to incorporate additional dealer management facilities. An image library, information resource centre and co-op marketing fund claim form are all seamlessly available to dealers.

ROI360 has become the starting point for everything we do with the dealer network. We now have point of sale material in 3 times more dealerships than we had and we can see all the great campaigns our dealers are producing for themselves.