The impact of a marketers time and budget from incorrectly branded marketing materials is hugely negative on a business. But this is the way of life for a marketer.
Marketing Managers are constantly being asked to be more innovative – to be in on the next and best marketing software that can help make marketing departments more efficient day to day. In reality, it is almost impossible to keep a cohesive brand throughout an entire business. With various people ‘DIY-ing’ the same document, version control can be a nightmare. And what does that mean? Content is then not trusted. Did you know that over 70% of ALL marketing content goes to waste?
In the world of a marketer today, a lot don’t even realise there is a solution for these challenges. We get so used to following the status quo, its hard to see past our existing processes. You may even be sitting there thinking that you are coping with your current processes and do not need to find a solution. And you could be right. But give our guide a chance to see if we can show you a more innovative way of thinking.