But what is Branded Document Automation? ‘BDA’ is the technology that allows businesses to automate their marketing materials to ensure design consistency is on brand every time, increasing efficiency to market to the right audience within the right budget.
There are many template based artwork systems on the market. Yet, the majority only generate PDF’s, where only simple name and address changes can be made. Responsive artwork templates turn a creatives design into live artwork. The template can grow and expand in height and width. It can grow from a single page to a multipage document with scalable font and leading. Images from the image library can be cropped, scaled and placed into any document a user desires. Organisations can never go off brand with a template loaded with their brand guidelines.
By definition, Branded Document Automation covers multiple channels. It can output the document via various methods to a user for a specific channel. Output formats include, PDF, JPEG, PPML, EPS and GIF. Organisations can create companywide branded artwork for email, social media, digital displays, print, web banners and much more.
Branded Document Automation allows you to store and tag images in a far simpler way compared to a DAM system. Responsive template technology allows you to create, personalise and update on one system.
Marketers often spend a significant amount of time dealing with requests for marketing materials. Automated administration gives structure to all workflows across a business for different users. Reports and analytics give a clear view of the usage, effectiveness and budgets of the approved materials throughout the year. Individuals will be empowered to create their own materials via a web browser 24 hours a day, 7 days a week.